We Rock by Bullseye Staff
Yes, we really do. Literally. We’re in the business of developing long-term relationships (that rock) with our clients that extend beyond their brands and campaigns. What our clients love about us, besides our (rockin’) work, is that we become a part of their lives, and they become a part of ours. Every few years or so, we throw a party to celebrate our company birthday and we always invite our clients to be a part of the celebration.
Our favorite party to date, and one that our clients talk about most, is our “Bullseye Turns It Up To 11″ party. Planning began many months before the big night. We held many brainstorming sessions with the creative crew discussing exactly how we’d like to wow our clients, friends, family and ourselves this time around. We chose our party’s theme for three important reasons. First, because our Bullseye family was 11 years old. Secondly, Bullseye is Seattle’s loudest Rock n Roll firm – so we needed to represent that in the creative. Lastly, we are lovers of pop culture. For the uninitiated, the phrase “turning it up to 11″ or “this one goes to 11″ is a popular line from famous mockumentary, “This is Spinal Tap”. Wikipedia describes “Up to eleven” or “these go to eleven” as phrases from pop culture which have come to mean anything being exploited to its utmost abilities (which is what we do). Similarly, the expression “turning it up to eleven” may refer to the act of taking something to an extreme. (Like marketing, and great creative!) This made a Spinal Tap themed party the obvious choice.
Watch this video snippet and you’ll see what we mean.
In true rock fashion, we sent out signed and numbered screen-printed concert posters as invitations, with a follow up online RSVP. We prepped our office, turning it into a rock club and painted rockstar quotes and a 13-foot winged and flaming Bullseye logo on our walls. We hired The Great Nabob as bartenders and brainstormed specialty rock drinks as well as contracted Gallucci’s Catering to design, cook and serve our rock menu. One of our favorite rock-star quotes, “For Those About to Rock, We Salute You” (AC/DC) stands as a testament to how we see our clients – as those about to rock. Our clients had a great time that night – they got an opportunity to see a different creative side of Bullseye, and we got to show them how much we appreciate them. Bottom line is, we rocked it.
We created an online post-party site. Check it out. Stay tuned for news of the next over-the-top event!
Seattle's Loudest Rock-N-Roll Creative Agency
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Filed under Around the Office. Tagged ac/dc, bullseye creative, client, event, fun, galluccis, goes to 11, mockumentary, party, planning, rock and roll, seattle, spinal tap, the great nabob, wikipedia
4 Responses
This is awesome. I loved seeing everything around the office the first few weeks I was here. What happened to all the faux-indie band flyers plastered to the walls of the bathroom? ;-)
The faux-indie band flyers were so much fun to make – we each made several that were unique to our own personalities. I’m sure a few of us still have the original digital copies on our hard-drives.
The posters came down a few weeks later. It took hours for Jamie and I to authentically place them (with thousands of staples) in both bathrooms – and then much longer to take it all down. If you look very closely, you might still find a staple or two still there.
As in all Bullseye projects, the fun was in the details. That party was unbelievable because we left no stone unturned in creating a total rockstar experience! It will definitely be difficult to top. Great post, Heather.
BTW, we had to decide who got the most sloshed that night — and Heather was in the TOP THREE! You have GOT to party with that gal!
I wasn’t “sloshed”. But I was very happy. I carefully sampled the various specialty drinks – which were de-li-cious. And then I was picked up by my DD and home by 11pm.