Customer Persona Development by Travis K
Persona (Per-so-na) -n
A fictional character created to represent a particular market segment
Inspiring designers or developers to create new products and services can be challenging. Frequently I find “new ideas” are really just reinventing existing ones. An example of this is I routinely meet with clients that think they have the next “Facebook”, in actuality they just have “Facebook” with a minor twist or spin. Who whats to be a member of Facepage?!?!
Most companies have in-depth demographic & physcographic information on their target customers. This information is useful but has the opportunity to be a much more effective tool for inspiring new products or services. Developing personas that show the day in the life of target customers can be instrumental in hatching new ideas.
