To encourage students of the on-line educational program Insight Schools to check in with the platform regularly, Bullseye Creative worked with partner, Team Soapbox, to develop and deliver a frequency participation program. The campaign awarded students for logging into their schooling system on a daily basis. Bullseye designed and developed a custom “Build a Band” Flash game where students would be able to interact with a progressively expanding collection of musicians, instruments, backgrounds, special effects, and more. In the end, an accumulating point total also rewarded the students with fun gifts and prizes. The “Insight Rocks” campaign was a smashing success with the students as the participation was high and the post-campaign feedback was overwhelmingly positive.

Bullseye Creative developed a mini version of the overall game to be used as a demo. Elements of the game have been changed to make a quick demo possible, visit for a sample of the game interaction.

Insight Schools, Insight Rocks Build a Band Game

Screenshot From the Build a Band Game

Interactive online games continue to grow, Facebook has effectively leveraged this phenomenon. In Aug of 2009 Facebook had over 11 million daily users of Farmville (Source Last week Myspace announced they think (hope) gaming can save its platform.

Online interactive games can have objectives that range from advertising (advergaming info), pay-to-play models or even education. One thing’s for sure, consumers spend a lot of time interacting with online games, that could be time spent interacting with your company’s brand.


Over the last couple of years we’ve seen an incredible rise in types of social networking. It’s gained such popularity that it’s now almost virtually accepted in media and advertising, as well as interpersonal relationships for which most of it was originally intended. I don’t think anyone argues the impact Twitter had on the Iranian elections this last summer or the sort of national news coverage Facebook received when it changed its privacy policy recently.

As the market for these general mega social networking sites cools down (though new startups are always welcome into the field) more specialized websites will start to filter into the cracks that bigger sites leave in their footprint. These newer sites have the potential to become their own mega networks over the next few years, and the following are a few we’re keeping an eye on.


Daytum helps collect and keep track of data
— Daytum is a free social network site with a twist: It allows you to collect and share data about anything you’d like (most users record personal information) and graphs it, charts it, and keeps it in many customizable data sets. My first reaction to Daytum when I heard about it a few months ago was that it seemed awfully demanding. It certainly requires logging information regularly but it’s only to the depth that you want it to be.

I started out with just a few small charts and realized, to my complete surprise, at the amount of fun I was actually having. I increased the number of things I recorded and now look forward to my daily updates. I’ll use my own profile as an example, where you can see my general entertainment consumption, food and drink consumption, and how long I spend on my commute and the sorts of cool cars I see while driving it.

Taking a look around the site reveals that some users keep track of how many times people hug them, what sort of movies they’ve recently watched, what celebrities they’ve spotted, and the number of reps from their latest workout. There’s a catch, though: The site allows for no direct communication between users. I would say this is a big hang-up, but I’d be lying. I’m tired of a “comment wall” attached to every social website out there, especially for sites that don’t really need it.

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Why Social Media?

Remember when you didn’t know what a former co-worker thought of the big game or made for dinner tonight? I do. But today, I can tell you when people are stuck at the airport or their kids painted their faces with lipstick (pictures to prove it).

Social Media and updating everyone on daily activities (sometimes hourly activities) is here to stay. Now it’s just getting through the filter and making sure you are using these opportunities to the fullest for your company. Marketing through Facebook, Twitter, YouTube and other social media avenues is a very tricky process. When people feel like it’s a marketing message, you have lost their attention. But if you can creatively entice people to believe that you are part of this social scene, you’re golden.

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