Comments on: Customer Persona Development http://blog.bullseyecreative.net/customer-persona-development/ The Bullseye Creative blog is a peek inside the minds of our creative team Fri, 07 Jan 2011 19:53:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bryant Stevens http://blog.bullseyecreative.net/customer-persona-development/comment-page-1/#comment-298 Bryant Stevens Sun, 21 Feb 2010 08:53:38 +0000 http://blog.bullseyecreative.net/?p=105#comment-298 Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! :) Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! :)

]]> By: Bruno Webb http://blog.bullseyecreative.net/customer-persona-development/comment-page-1/#comment-287 Bruno Webb Fri, 19 Feb 2010 18:53:58 +0000 http://blog.bullseyecreative.net/?p=105#comment-287 I really like when people are expressing their opinion and thought. So I like the way you are writing I really like when people are expressing their opinion and thought. So I like the way you are writing

]]> By: Peter K http://blog.bullseyecreative.net/customer-persona-development/comment-page-1/#comment-20 Peter K Thu, 10 Dec 2009 20:48:23 +0000 http://blog.bullseyecreative.net/?p=105#comment-20 Good post, Travis. So many companies invest large budgets into researching their target consumers. Then, when the results of this research is placed in the hands of the people who actually use it (the engineers, planners, marketers, developers, etc) they mostly ignore all of the data. Who wants to read 300 pages of spreadsheets? Not me. That's why this research data is so much more effective when it is "brought to life" through the persona development work of Bullseye Creative. A company's target customer is so much more memorable when fully formed into a relatable embodiment of otherwise "boring data." Another medium idea for Bullseye might be social media applications. It would be effective to give these personas a life of their own online with fully-engaging back-stories and social interactions. It's as important to know how your customers interact with each other as it is to know how they interact with your products or services. Good post, Travis. So many companies invest large budgets into researching their target consumers. Then, when the results of this research is placed in the hands of the people who actually use it (the engineers, planners, marketers, developers, etc) they mostly ignore all of the data. Who wants to read 300 pages of spreadsheets? Not me. That’s why this research data is so much more effective when it is “brought to life” through the persona development work of Bullseye Creative.

A company’s target customer is so much more memorable when fully formed into a relatable embodiment of otherwise “boring data.”

Another medium idea for Bullseye might be social media applications. It would be effective to give these personas a life of their own online with fully-engaging back-stories and social interactions. It’s as important to know how your customers interact with each other as it is to know how they interact with your products or services.

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