Why Social Media?
Remember when you didn’t know what a former co-worker thought of the big game or made for dinner tonight? I do. But today, I can tell you when people are stuck at the airport or their kids painted their faces with lipstick (pictures to prove it).
Social Media and updating everyone on daily activities (sometimes hourly activities) is here to stay. Now it’s just getting through the filter and making sure you are using these opportunities to the fullest for your company. Marketing through Facebook, Twitter, YouTube and other social media avenues is a very tricky process. When people feel like it’s a marketing message, you have lost their attention. But if you can creatively entice people to believe that you are part of this social scene, you’re golden.
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