Since there was considerable interest in last week’s pre-Comicon sketchbook post, I figured y’all might get a charge out of seeing a sample of the latest additions to our collections. Peter gained a couple of nice Dr. Doom Sketches and I added a few to my Hellboy book! Hope you like..
Yes, we really do. Literally. We’re in the business of developing long-term relationships (that rock) with our clients that extend beyond their brands and campaigns. What our clients love about us, besides our (rockin’) work, is that we become a part of their lives, and they become a part of ours. Every few years or so, we throw a party to celebrate our company birthday and we always invite our clients to be a part of the celebration.
Our favorite party to date, and one that our clients talk about most, is our “Bullseye Turns It Up To 11″ party. Planning began many months before the big night. We held many brainstorming sessions with the creative crew discussing exactly how we’d like to wow our clients, friends, family and ourselves this time around. We chose our party’s theme for three important reasons. First, because our Bullseye family was 11 years old. Secondly, Bullseye is Seattle’s loudest Rock n Roll firm – so we needed to represent that in the creative. Lastly, we are lovers of pop culture. For the uninitiated, the phrase “turning it up to 11″ or “this one goes to 11″ is a popular line from famous mockumentary, “This is Spinal Tap”. Wikipedia describes “Up to eleven” or “these go to eleven” as phrases from pop culture which have come to mean anything being exploited to its utmost abilities (which is what we do). Similarly, the expression “turning it up to eleven” may refer to the act of taking something to an extreme. (Like marketing, and great creative!) This made a Spinal Tap themed party the obvious choice.
Watch this video snippet and you’ll see what we mean.
In true rock fashion, we sent out signed and numbered screen-printed concert posters as invitations, with a follow up online RSVP. We prepped our office, turning it into a rock club and painted rockstar quotes and a 13-foot winged and flaming Bullseye logo on our walls. We hired The Great Nabob as bartenders and brainstormed specialty rock drinks as well as contracted Gallucci’s Catering to design, cook and serve our rock menu. One of our favorite rock-star quotes, “For Those About to Rock, We Salute You” (AC/DC) stands as a testament to how we see our clients – as those about to rock. Our clients had a great time that night – they got an opportunity to see a different creative side of Bullseye, and we got to show them how much we appreciate them. Bottom line is, we rocked it.
We created an online post-party site. Check it out. Stay tuned for news of the next over-the-top event!
To encourage students of the on-line educational program Insight Schools to check in with the platform regularly, Bullseye Creative worked with partner, Team Soapbox, to develop and deliver a frequency participation program. The campaign awarded students for logging into their schooling system on a daily basis. Bullseye designed and developed a custom “Build a Band” Flash game where students would be able to interact with a progressively expanding collection of musicians, instruments, backgrounds, special effects, and more. In the end, an accumulating point total also rewarded the students with fun gifts and prizes. The “Insight Rocks” campaign was a smashing success with the students as the participation was high and the post-campaign feedback was overwhelmingly positive.
Bullseye Creative developed a mini version of the overall game to be used as a demo. Elements of the game have been changed to make a quick demo possible, visit http://buildabandgame.bullseyeclient.net for a sample of the game interaction.
Screenshot From the Build a Band Game
Interactive online games continue to grow, Facebook has effectively leveraged this phenomenon. In Aug of 2009 Facebook had over 11 million daily users of Farmville (Source mashable.com). Last week Myspace announced they think (hope) gaming can save its platform.
Online interactive games can have objectives that range from advertising (advergaming info), pay-to-play models or even education. One thing’s for sure, consumers spend a lot of time interacting with online games, that could be time spent interacting with your company’s brand.
I Just wanted to drop a quick post on you — in light of the Emerald City Comicon coming to Seattle March 13 and 14. A number of years back, when Peter and I started going to this particular show, we got an idea from our friend-in-comics, Jim Demonakos, to create a book of illustrations from industry artists coming to the show. As many people know, the artists will gladly sketch something for you, if asked (a small fee might be necessary). Sometimes they’ll even do it for FREE!
This is a totally harmless little Adobe Illustrator exercise. I recently got an e-mail from a former intern, asking for some advice on a celtic knot graphic he was trying to re-create. I told him I was happy to oblige. Maybe you can get something out of this, as well. If you are an average user of Illustrator, I think this is up your alley. Keep it loose and have fun.
Recently, web developers around the world have pushed hard to end support for Internet Explorer 6.0 (often going toe-to-toe with clients who insist on developing alternate versions of their sites for this small segment of their audience). One glance at Browser Statistics from W3schools.com shows how much IE6 usage has dropped off over the past several years. In February 2010, the percentage of world-wide users on IE6 dropped below 10% for the first time (down from more than 30% just two years earlier). However, our theory is that this number is skewed by an army of developers who are using the browser for development testing. The actual percentage of end-users who are still on IE6 is likely a lot lower.
One creative solution we often recommend to our clients is to feature a warning message to IE6 users and invite them to upgrade their browser. We’ve seen some creative ways to present this warning, but our favorite has to be the blunt message displayed in the footer of Tyler Thompson’s newtoyork.com web blog. With the frank honesty you can only find on a personal soapbox site, Tyler speaks on behalf of all web developers who wish they had the balls to be as direct:
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